Friday, March 24, 2006

How much money does your neighbor make?

Have you ever wondered what the guy next door is making? In my neighborhood, salary talk never comes up for some reason. You never ask "how's the kids and what kind of money do you make?. " Actually, if someone does automatically provides you with how much money they make, you may look at them in a strange way.

Parade magazine has a great article about this topic. Please read it when you get a chance by clicking on the link.

One of the things this article proves is that education is king. "Education is vital to getting a good job. On average, full-time workers with a high school diploma earn $585 a week; those with a college degree earn $1,029. Men with advanced degrees make $2,887 or more; women make $1,997 or more". In Central Florida, many opportunities are available but without the proper training and education, you can not get these jobs.

A lot of you already work at great companies but feel like you are not getting ahead. Make sure that you take advantage of any in-house training, tuition reimbursement programs or company sponsored training so you can gain the knowledge need to get to the next level. Amazingly, when asked, people claim they don't have the time to do this. Hopefully, the reality of the paycheck and your job satisfaction will be worth the sacrifice.

Here are the medium weekly wages in 2005.

2005 Median Weekly WagesPetroleum
engineers: $1,923
Actuaries: $1,639
Lawyers: $1,609
Economists: $1,569
Chiropractors: $1,531
Aerospace engineers: $1,362
Medical and health-service managers: $1,089
Meeting and convention planners:$912
Loan counselors and officers: $861
Elementary schoolteachers: $826
Funeral directors: $768
Social workers: $700
Pest-control workers: $508
Animal trainers: $482Actors: $481
Child-care workers: $332
Dishwashers: $296

Source: Bureau of Labor Statistics.

Monday, March 13, 2006

Employment Branding in Central Florida-What is that?

Employment Branding.

What companies pop into your mind when you are looking for a job? Have you ever caught yourself saying I wish I could work there? Why is that? For most of us, it is because that company has hired a lot of people, has a good reputation and appears on the outside to be a great place to work. This company has done a great job of employment branding. Companies want you to think about them if you are looking so that you come directly to them when you are ready to change jobs. The money companies spend in employment branding up front helps in the long run to defray recruiting costs in the future.

Do you think Walt Disney World does a good job of employment branding? I do. The ads they run are well written and designed, always with a positive message (along with some of the regions best benefits). Even their “Casting Center” where you must go to gain employment has a fun touch to it. If you are just driving by, you will note this building. In a few years, this might be the very thing that gets you to apply to WDW.

The internet has unlimited possibilities to help companies brand their employment. Unfortunately, most don’t. Employment branding on the internet sometimes is as easy as writing great employment ads, having links to an “about us” section on your company that tells your story and what benefits your company offers.

Central Florida has so many outstanding companies that nobody knows about! If you are looking for great talent, spend sometime branding.

For a great example of employment branding, Google has done a great job of branding over the internet. They have a lot of information about their employment product including videos, testimonials and a typical day. Why this will most likely not work for all companies, I think it demonstrates what can actually be done! To see this list, visit list of reasons to work for Google.