Employment Branding in Central Florida-What is that?

Employment Branding.

What companies pop into your mind when you are looking for a job? Have you ever caught yourself saying I wish I could work there? Why is that? For most of us, it is because that company has hired a lot of people, has a good reputation and appears on the outside to be a great place to work. This company has done a great job of employment branding. Companies want you to think about them if you are looking so that you come directly to them when you are ready to change jobs. The money companies spend in employment branding up front helps in the long run to defray recruiting costs in the future.

Do you think Walt Disney World does a good job of employment branding? I do. The ads they run are well written and designed, always with a positive message (along with some of the regions best benefits). Even their “Casting Center” where you must go to gain employment has a fun touch to it. If you are just driving by, you will note this building. In a few years, this might be the very thing that gets you to apply to WDW.

The internet has unlimited possibilities to help companies brand their employment. Unfortunately, most don’t. Employment branding on the internet sometimes is as easy as writing great employment ads, having links to an “about us” section on your company that tells your story and what benefits your company offers.

Central Florida has so many outstanding companies that nobody knows about! If you are looking for great talent, spend sometime branding.

For a great example of employment branding, Google has done a great job of branding over the internet. They have a lot of information about their employment product including videos, testimonials and a typical day. Why this will most likely not work for all companies, I think it demonstrates what can actually be done! To see this list, visit list of reasons to work for Google.